The Core Agency picks up creative account for Key Pharmaceuticals
The Core Agency has won the creative account for Key Pharmaceuticals which includes Blistex, Hamilton Sunscreen, No-Doz, Earclear, Mintec and Tiger Balm.
Key Pharmaceuticals adds to The Core Agency’s roster which includes QBE, Sydney Airport, Pet Circle, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.
Jane Callister, managing director at The Core Agency, said in a statement: “This latest win is a significant one for the agency and we look forward to developing core ideas for their brands which can deliver results across multiple channels.
“The business has bold plans for their brands and we are excited to be working with the Key team.”
A spokesperson for Key Pharmaceuticals, said: “We have many wonderful brands in our portfolio that are trusted by Australians to improve their health, wellbeing and vitality. We look forward to working with The Core Agency to connect with consumers to refresh and amplify the message for our key brands.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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