The Core Agency wins creative for Beem It and launches new campaign

Payment app Beem It has hired The Core Agency as its creative agency, which will also fulfil its digital and social media.

The Core Agency has already launched a campaign for Beem It, raising awareness of the different situations in which the app can be used to split bills and organise money.

The Core Agency has already launched a campaign for Beem It

Beem It is a digital wallet which allows users to calculate and send requests for money to other users, making it easier to dine out, organise holidays and keep track of friends and family who owe each other money. The app is owned by Commonwealth Bank, NAB and Westpac.

The campaign is running across Facebook, Instagram, Snapchat and digital performance networks.

Jon Skinner, founder and creative partner at The Core Agency, said: “Beem It makes what used to be a pain in the neck, simple – if not fun. Our core idea enables the creative work to talk to any use case and audience, while seamlessly integrating the Beem It brand each time.”

Angela Clark, CEO at Beem It, added: “Beem It makes it easy to send money instantly and to do it in a sociable way with minimal stress. We’ve had incredible customer advocacy since launch, particularly with Gen Z and Millennials and have recently added more advanced group expense tracking and settle up features. Plus, ‘scheduled’ and ‘transfer’ that our customers requested. The new campaign with Core is key to our plans in broadening our audience and in communicating both current features and our new ones that will launch over the coming months.”


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