The Daily and Sunday Telegraph’s extend Sydney Festival partnership
News Ltd’s The Daily and Sunday Telegraph’s will continue their partnership with the Sydney Festival for another three years.
The anouncement:
The Daily and Sunday Telegraph’s have extended their Leadership Partner role with Sydney Festival for a further three years. This new agreement builds upon a successful existing relationship between the two parties, originally conceived in 2000.
The Daily Telegraph and The Sunday Telegraph will again be the official newspapers of Sydney Festival, producing exclusive content and custom festival guides. These opportunities will utilise the best of The Daily Telegraph and The Sunday Telegraph’s assets including the popular Best Weekend and Sydney Confidential sections, as well as the Sunday Magazine.
A specific Sydney Festival micro-site will also be created at www.dailytelegraph.com.au featuring up to the minute listings and festival information.
Since it’s beginnings in 1977, Sydney Festival has become Australia’s most attended annual cultural event, presenting the biggest and best of the world’s performing and visual arts,. For three weeks every January, the Festival presents a broad array of theatre, music, dance, film and talks, attracting one million enthusiastic locals and visitors alike
Nationwide News Partnerships Director, Cherie Nicholl, said “I’m delighted that we have the opportunity to extend our partnership with Sydney Festival for another three years. I look forward to continuing to help them reach out to the true heart of our city through Sydney’s biggest and most loved newspapers.”
Sydney Festival Director, Lindy Hume, added “Sydney Festival is very proudly the people’s festival, and our partnership with Nationwide News has been vital in helping us reach the broadest possible audience, connecting us every day to the people of Sydney through The Daily Telegraph, The Sunday Telegraph and The Australian. We are excited to be working with the Nationwide News team once more in 2011.”
Source: News Ltd press release
