Dr Mumbo

The people have spoken: The Daily Aus ‘fontgate’ is over

Hurrah, hurrah! Online news source The Daily Aus has finally listened to Dr Mumbo’s personal pleas to change its font back to the OG. Fontgate is over.

At the start of the year, Dr Mumbo was among many disappointed TDA fans when it announced a brand refresh – complete with revamped colours, tagline, logos and… the dreaded font.

Dr Mumbo can appreciate the rebrand signified a new era for the company – not just bright and flashy colours – and applauds the team for trying.

Since the change, almost every Instagram post from the youth-focused news service was flooded with comments about the font.

“The font is ridiculous, please bring back the old art style”, one commenter wrote.

“This font hurts my head,” and, “you changing the font is like when they change the supermarket layout. No thanks,” were among the other hundreds of comments since January. Dr Mumbo can neither confirm, nor deny, that these comments came from them…

Taking to Instagram on Tuesday morning, TDA posted that it would be returning to the original font. The people have spoken!


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A post shared by The Daily Aus (TDA) (@thedailyaus)

Many were thankful for the change, with commenters saying: “Good on you for taking on the feedback,” and, “this is the best news ever”.

However, it seems, the once brave anti-new font keyboard warriors are now second guessing themselves… Dr Mumbo excluded.

“Now that I have it back, I don’t want it anymore,” one commenter wrote.

“Can’t believe they caved,” another said.

Some even shared sympathies for the marketing team: “Imagine spending all this effort to rebrand and people become this offended over a font change. I feel for the fellow marketing and branding peeps at TDA.”

In all seriousness, it’s nice to see a publisher listening to its audience.


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