F.Y.I.

The Daily Telegraph strikes content deal with Sydney Fashion Festival online

The Daily Telegraph has struck a deal that will enable visitors to thetelegraph.com.au to visit The Mercedes Benz Sydney Fashion Festival online.

The announcement:

The Daily Telegraph today announced a tie-up with IMG Fashion, producers of The Mercedes Benz Sydney Fashion Festival, to offer visitors to thetelegraph.com.au a front seat experience at Australia’s first virtual and interactive fashion event.

Visiting thetelegraph.com.au and logging in with Facebook, will allow fashionistas the opportunity to reserve a front row seat at an exclusive online runway show featuring fashion chats and style interviews. Unique interactive technology will let users chat live and pass comment with their Facebook friends in real time, whilst checking out views from the rest of the virtual crowd, all at thetelegraph.com.au.

This exclusive event is the first time Facebook’s API has been used to provide friend interactivity of this kind within a third party web environment in Australia.

When the curtain goes up at 18.20 on Monday July 18, logged-in fashion fans will have intimate access to profiles of top local and international designer’s spring and summer collections, as presented at the 2011 Mercedes Benz Australian Fashion Week.

The event will be followed by a specially created video of ‘The city is my catwalk’ photo shoot, and an exclusive world first premiere of the Justin Wu and Models.com collaboration, ‘Boys of Fashion Spring Summer 2012’.

The Daily Telegraph’s digital editor, Peter Judd, said. “Fashion and entertainment are at the heart of what makes The Daily Telegraph so special, and we have worked hard to make this a cutting edge experience.

“The opportunities offered by the online environment give us the ability to offer an exclusive and targeted event, at a time normally monopolised by TV sport and news shows.

”Latest figures show thetelegraph.com.au is closing the gap on its rivals, and it is the unique mix of news, views and entertainment that is fuelling this success.”

The Daily Telegraph and The Sunday Telegraph are going from strength to strength, outselling their nearest rivals six days a week. thetelegraph.com.au continues to replicate this success, narrowing the gap of market share with its nearest rival by %18 since January 2011.*

 

 

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