F.Y.I.

The Daily Telegraph strikes content deal with Sydney Fashion Festival online

July 15, 2011 10:25

The Daily Telegraph has struck a deal that will enable visitors to thetelegraph.com.au to visit The Mercedes Benz Sydney Fashion Festival online.

The announcement:

The Daily Telegraph today announced a tie-up with IMG Fashion, producers of The Mercedes Benz Sydney Fashion Festival, to offer visitors to thetelegraph.com.au a front seat experience at Australia’s first virtual and interactive fashion event.

Visiting thetelegraph.com.au and logging in with Facebook, will allow fashionistas the opportunity to reserve a front row seat at an exclusive online runway show featuring fashion chats and style interviews. Unique interactive technology will let users chat live and pass comment with their Facebook friends in real time, whilst checking out views from the rest of the virtual crowd, all at thetelegraph.com.au.

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Topics

The Daily Telegraph