The Daily Telegraph’s website traffic fell by more than 600,000 in November, Nielsen finds
November’s Nielsen digital ratings saw major traffic declines across most news websites, with The Daily Telegraph falling outside of the top 10.
The Tele suffered a unique audience decline of 600,000 – or 24% – from the previous month, down to 1.917m from 2.520m.
The garish, clunky re-design they did to the DT site a couple of months back probably didn’t help
Surely the editorial line has had an impact too e.g. the coverage of the SSM debate late last year went from the traditional conservative stance to just outright bizarre (Al Bundy the lead image?!). Often these articles were outside the paywall.
Given it’s young people that are far more likely to get their news online rather than subscribe to the physical paper, the Daily Tele’s choice to alienate the young by such an extreme editorial line (even compared to sister papers like the Herald Sun) will have an ongoing impact.