Leigh Campbell joins Mamamia as executive editor

Former Cosmopolitan beauty director Leigh Campbell has joined women’s publisher Mamamia as executive editor.

In her new role, Campbell will be primarily responsible for the lifestyle side of Mamamia’s offering, including beauty, fashion, food, home, travel and weddings.

Campbell was previously head of lifestyle at Huffpost Australia, a role which she has held since the site’s local launch in 2015.

She was previously beauty director at Cosmopolitan Australia and before that was lifestyle editor of fashion magazine SHOP Til You Drop.

Mamamia founder Mia Freedman said: “Leigh Campbell brings with her to Mamamia an expert understanding of creating compelling lifestyle content that will sit alongside Mamamia’s pop culture, parenting and current affairs content perfectly.

“The phenomenal growth of Mamamia in the last 12 months has been fueled by diversifying across channels and platforms like the Mamamia Podcast Network and Apple News. With Leigh championing lifestyle content across each of these channels, Mamamia will continue to grow and diversify further in 2018.

“With her women’s lifestyle and digital background, Leigh Campbell’s expertise in creating lifestyle content will bring a specialists perspective to these content areas in a fresh, modern way. We have big plans for 2018 and Leigh will be instrumental in making them happen.”

Campbell said: “There are lots of exciting aspects to my role as executive editor, but primarily I will be leading a team to refresh Mamamia’s lifestyle offering. That includes beauty, fashion, food, home, travel, weddings – all the fun stuff through Mamamia’s Glow and Spring Street channels.”

Mumbrella reported back in August of last year that Mamamia’s US operation Spring St was not currently publishing new content.

The news follows two high-profile departures from Mamamia towards the end of last year, namely MD Kylie Rogers and Monique Bowley, the creator of Mamamia’s Podcast Network.


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