The Design Files Magazine has launched

The Design Files has entered the print publication space with The Design Files Magazine.

The announcement:

16 years after the launch of Australia’s most successful and loved go-to online platform for all things home, design and interiors, The Design Files announces its entry into print publication with The Design Files Magazine.

Launching in October 2024, The Design Files Magazine is a bi-annual printed publication that aims to build on the Design Files’ unique offering. The independently owned and published platform — an impressive omnichannel publisher that reaches 1.5million Australians each month across website, social media and podcast — is doubling down on their mission to champion great design and creativity.

Founder of The Design Files, Lucy Feagins, says moving into print publishing marks the brand’s evolution and growth.

“As the media landscape constantly shifts and changes, we’re more conscious than ever that we must meet our reader where they are, and where they want to find us. The Design Files website and social media channels will always have their place, yet it’s exciting that there is an appetite and strong shift back to print media. This slower, more meaningful way to engage with our audience is exciting for our team. Our print magazine will enable us to tell stories in a slightly different way where we can provide an even deeper connection with our loyal and growing audience”.

The print magazine is edited by Bea Taylor (managing editor of The Design Files) who brings a wealth of experience in print media, having joined The Design Files in 2022 after her role as deputy editor of Your Home & Garden magazine, New Zealand.

“The Design Files Magazine Issue 01 has been guided by the idea of ‘longevity’, celebrating timeless design,” Bea explains. “From Art Deco apartments to modernist gems, rented spaces, to forever family homes, the first issue presents a diverse cross section of beautiful and creative Australian homes, apartments and gardens that will inspire readers, with the same friendly voices and stunning photography that are synonymous with The Design Files brand.”

Issue 01 advertisers include an impressive lineup of valued Australian brands including Momentum Energy, Laminex, Koala, Cult, Robert Gordon Australia, Tait, Armadillo and others, who are supporting the issue for its unique proposition and strong existing audience.

In line with the release of the first print issue, a Melbourne POP UP kiosk will launch on Saturday 12 October in Collingwood (Victoria) — an immersive space for readers to view a photographic exhibition celebrating the launch issue and be amongst the first to pick up a copy. Retail stockists will be announced on September 9, with a select group of outlets stocking the publication across Australia and New Zealand.

The 176-page locally designed and printed title is set to propel the digital-first platform within the Australian media landscape, further cementing their place as Australia’s go-to for good design.

Source: The Project Agency