XXXX paint eastern Australia gold, via Thinkerbell
In the last eight weeks, areas of Australia’s east coast hosted XXXX’s GOLD campaign, via Thinkerbell.
The announcement:
Over the past 8 weeks, XXXX, Australia’s beloved beer brand, has been celebrating GOLD of all sorts.
Laura Stevenson, executive head thinker at Thinkerbell, said, “There’s nothing like GOLD, whether it was GOLD last week, or the chance of a GOLD tonight. There’s just something so exciting about GOLD.”
Sam Pulsford, senior marketing manager for XXXX Gold, said, “Life’s good when it’s GOLD.”
This GOLD campaign was live across metro Queensland (the land of GOLD and sunshine), regional NSW, and Victoria. Follow along with @xxxx.beer on Instagram.
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
Source: Thinkerbell
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the same boring stunt for every client.
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