‘The Difference’ magazine to fight poverty

Chapter Seven, a Melbourne-based not-for-profit group, has launched an annual magazine that aims to “help Australia’s richest make a difference to the lives of the nation’s poorest.”

The magazine, called The Difference, has a cover price of $27.50, although the first issue is downloadable for free online. Inside the magazine, a page enables readers to make donations towards social inclusion projects.

Targeted at high net worth individuals, corporations, and the education sector, the title has been promoted as “creative and edgy” but with “no sugar coating”.

The Difference contains a report card on poverty indicators based on research from Access Economics, and real-life accounts of poverty alleviation success stories.

The first issue does not contain advertising, but The Difference’s investment manager Dianne Cotter said the publishing model could change if there was enough interest.

Corporate advertisers wanting to communicate their relationships with the community would be an appropriate fit, she suggested.

The magazine is edited by the president of Chapter Seven, and CEO of disability services organisation Ostara Australia, Nick Bolto.


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