The Encore Interview: Henry Tajer
In a video interview that first appeared in Encore, Henry Tajer executive chairman of Mediabrands and president of the Media Federation talks about his role, branded entertainment and plans for his career.
INSIDE MEDIA BRANDS
Henry Tajer talks about the direction the communications industry is moving in and the role of Mediabrands in it, the key organisations in the portfolio, where social sits within the group and the work he is most proud of.
BRANDED ENTERTAINMENT AND MEDIA BARTER
Tajer on branded entertainment and Australia’s uptake of the trend, Mediabrands’ involvement in McDonald’s Gets Grilled as well as Orion Trading, the media barter business.
CAN FULL SERVICE BE RECREATED?
Tajer discusses the opportunities for Mediabrands, why creative agency Airborne entered the group and whether creative offerings born of media roots can ever be a force to be reckoned with
THE MEDIA FEDERATION AND THE YEAR AHEAD
Tajer’s priorities for the Media Federation, progress in the move to automate processes for media agencies, his predictions for the advertising market and why talking down the market is counter intuitive.
MEDIA, SOCIETY AND TAJER’S CAREER
Tajer on why the media industry does enough for the wider society, where his own career is headed and what else he’d like to accomplish.
This feature first appeared in the tablet edition of Encore. To download click on the links below.
Suggestion – could you drop all of the videos into a playlist & share the playlist at the end of the article.
/y0z
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