Encore’s Brooke Hemphill spoke to Mark Britt the CEO of Mi9, parent company of Ninemsn, group buying site Cudo, Bing and Windows Live. He is also the chairman of the Interactive Advertising Bureau. In this edition of The Encore Interview, he speaks about the year ahead, Ninemsn, advertising and his career goals.
THE YEAR AHEAD AND BEYOND
Britt talks about Mi9’s plans for 2013, the future of the media, the importance of data, the challenges of rapidly changing technology and the relationship between Ninemsn and Bauer’s Australian magazines.
TV AND NINEMSN
Britt discusses Channel Nine’s TV lineup and what it means for Ninemsn, the Mi9-built TV companion app Jump In, how it will evolve in 2013 and how product placement is the next trend for advertisers cashing in on companion apps.
ADVERTISING AND GROUP BUYING
Britt on the launch of Windows 8, Xbox interactive advertising and ads on Skype, Cudo and the group buying market and the Meat Merchant offering.
THE IAB AND CAREER GOALS
Britt on his chairmanship of the IAB, the opportunities as the online advertising market overtakes television, the challenges of privacy and the IAB best-practice guidelines, mobile and tablet advertising measurement and Britt’s own career goals.
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