F.Y.I.

The Estée Lauder Companies ANZ promotes Kate Gildea to enterprise marketing & data director ANZ

Today, The Estée Lauder Companies Australia & New Zealand has promoted Kate Gildea to enterprise marketing & data director ANZ, effective July 1, 2022. Gildea will report directly to Emmerentia Wilding,
managing director ANZ, and will serve on ELC ANZ’s executive leadership team.

The announcement:

Gildea will succeed Carolyn Scott as head of enterprise marketing & data. Gildea’s appointment follows Scott’s decision to spend more time with her young family and explore other interests after an esteemed 23-year career with the company.

Kate Gildea

“Kate’s promotion… recognises her as a highly motivated and talented leader who is well-respected for her vast knowledge of the media landscape, and for driving business decisions that have led to exponential digital growth throughout ELC ANZ,” said Wilding. “Kate’s career story is an inspiring one; it demonstrates the power of putting one’s hand up to tackle opportunities when they present themselves. I look forward to watching her continue to go from strength to strength.”

Gildea has had a notable career since joining The Estée Lauder Companies in 2013 as communications manager for Estée Lauder and Tom Ford Beauty. In this role, Gildea established the first influencer marketing programs for Estée Lauder and oversaw the launch of the AERIN brand in the market, in addition to Tom Ford Beauty’s distribution expansion, and launching the brand’s first digital advertising campaigns in Australia.

In 2017, Gildea took on the role of corporate media marketing & communications lead as part of the enterprise marketing & data team.

Gildea has been instrumental in the development of best-practice media strategies across ANZ, working closely with agency partners to drive ELC ANZ’s digital transformation.

In her new role, Gildea will oversee media, consumer insights & strategy, CRM, creative and corporate communications.

Gildea has also demonstrated an unwavering commitment to Inclusion, Diversity & Equity (ID&E) within ELC; she is the ID&E Lead for ELC ANZ, a member of ELC ANZ’s Reverse Mentor Program, and is passionate about the education and mentorship of future female leaders.

An alum of University of Queensland Business School, Gildea also graduated from the Google Squared Plus Digital Marketing Program in 2018 and was awarded an Inspirational Completion, and in 2020 she was granted an ELC S-HERO Award, which recognises exceptional female talent in the ELC APAC region.

Source: The Estée Lauder Companies Inc.

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