The Fetch founder Kate Kendall teams up with YouTube founders for launch

Australian entrepreneur Kate Kendall is moving to Silicon Valley to team up with the founders of YouTube to help launch publishing website called

Kendall, founder of The Fetch, an online guide for digital and creative communities, will be heading up marketing and communications for’s parent company AVOS.

A launch date for, an online magazine site, has yet to be confirmed.

Kendall met YouTube founders Steve Chen and Chad Hurley through Melbourne entrepreneur Tim Bull, whose company was acquired by AVOS late last year.

Before The Fetch, Kendall was the digital director of Niche Media. She has worked across titles such as Dumbo FeatherThe ConversationMarketingDesktop and Macworld. She started out as an editor and journalist.

Kendall said in a press release: “I was in town and got chatting to the team over Mexican food, which is always the way. I realised we were working on similar problems around information delivery, publishing and curation. After being pitched the opportunity, I felt it was too good to miss and I’m looking forward to working in what I like to call Nerd Hollywood with a great team.”


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