The Foundry launch new campaign for STIHL
The Foundry has launched a new TVC for power tool manufacturer STIHL.
The ‘mini-dealer’ in the ad aims to highlight the specialist support that comes with the purchase of a STIHL power tool.
“Our approach built on a growing body of research from a number of our retail clients that shows the importance to customers of specialist advice.” said Simon Burrett, MD of The Foundry.
“Our mini-dealer illustrates that an investment in STIHL goes far beyond the initial purchase. He’s like a friend to the user, offering support and customer service that they can rely on,” he said.
The TVC, which launched on Tuesday, will be accompanied by print, radio and point of sale campaigns.
Credits:
Agency – The Foundry
Client – STIHL
Creative Director – Annie Price
Writers – Eugene Horat/Nathan Burley
Art Director – Melinda Pritchard
Strategy – Simon Burrett
Print Producer – Kevin McLeod
Account Director – Alice Murray
topics
Advertising
business
commercials
Marketing
Media
promotions
Simon Burrett
STIHL
The Foundry
TVC
nice work
User ID not verified.
Great!
User ID not verified.