The Foundry launch new campaign for STIHL

The Foundry has launched a new TVC for power tool manufacturer STIHL.  

The ‘mini-dealer’ in the ad aims to highlight the specialist support that comes with the purchase of a STIHL power tool.

“Our approach built on a growing body of research from a number of our retail clients that shows the importance to customers of specialist advice.” said Simon Burrett, MD of The Foundry.

“Our mini-dealer illustrates that an investment in STIHL goes far beyond the initial purchase. He’s like a friend to the user, offering support and customer service that they can rely on,” he said.

The TVC, which launched on Tuesday, will be accompanied by print, radio and point of sale campaigns.


Agency – The Foundry

Client – STIHL

Creative Director – Annie Price

Writers – Eugene Horat/Nathan Burley

Art Director – Melinda Pritchard

Strategy – Simon Burrett

Print Producer – Kevin McLeod

Account Director – Alice Murray


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