The Frame Group appoints Bite Communciations and Brand Expression
Communications agencies Bite Communications and Brand Expression have been jointly appointed to handle a PR and marketing campaign for technology services company The Frame Group.
The announcement:
Sydney, 17 February, 2011 – Bite Communications in conjunction with Brand Expression has been appointed by The Frame Group to manage an integrated PR and marketing communications campaign in Australia and New Zealand. Bite’s innovative Point of View approach to PR and Brand Expression’s insightful marketing skills are expected to drive The Frame Group’s growth in ANZ.
A technology solutions provider, The Frame Group, specialises in providing tailored technology for enterprise businesses with clients spanning government and enterprise across ANZ.The Frame Group aims to further strengthen its brand and aggressively grow its presence in Australia. The strategic approach recommended by Bite and Brand Expression is aimed at meeting these core objectives.
Brad Ferguson, Managing Director, The Frame Group says, “We will be reinforcing Frame’s technology solutions in values-based, business terms. Bite and Brand Expression bring together storytelling and technology expertise that will enable Frame to cut through the jargon and better communicate our values and business focused technology solutions.”
Bite and Brand Expression have successfully worked together on previous joint integrated campaigns. They have collectively developed a highly creative and innovative strategy to deliver The Frame Group’s business objectives.
Brand Expression has worked with leading technology companies to identify their own unique stories and used them to engage audiences across multiple platforms.
Rowan Jacob, Creative Director, Brand Expression says, “It’s not about hype, it’s about integrity and believability. So finding the DNA of an organization is essential. Frame’s values-based approach to technology is refreshing and exciting in an industry that sometimes struggles to see beyond the techno-hype.”
With strong digital credentials, an established technology background and extensive media relationships, Bite creates new age PR fundamentals essential to build almost any business.
Roger Marshall, Managing Director, Asia-South & Technology Lead, Asia Pacific says, “The Frame Group is a progressive technology business that’s taking a non-traditional approach in communicating with the market. It starts with core business values, and then looks to business outcomes rather than starting with the technology itself. Frame is more than a ‘tech vendor’ and will be taking full advantage of Bite’s Point of View methodology, based on original, relevant, insightful and objective content delivered across digital and offline channels.”
Source: Bite Communications press release
