The Furnace starts the year with Atkins

Sydney ad agency The Furnace will be marketing the Atkins diet in Australia after winning a three-way pitch for Atkins Nutritionals.  

Richard Sullivan, country manager for Atkins Nutritionals said: “We were impressed with their recent campaigns plus the depth of analysis that went into ultimately understanding our brand and how that understanding would translate into a strong brand strategy.”

Tony Singleton, The Furnace’s MD, said.“There are few diets with the iconic status of the original Atkins Diet, so it’s great to be given the task of making sure the all new Atkins Diet achieves the same standing.

There was no agency on the account – which The Furnace says is worth around $1m in billings – previously.


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