The Future
What will the media, marketing and entertainment industry look like in the not too distant future? In a feature that first appeared in Encore, Nic Christensen finds out.
Newspapers, TV as we know it and magazines will be dead in five years, or 10 years, or possibly 30. It’s hard to put a definitive time frame on change in the media landscape.
What we do know is that the key trends and indicators are already there. A proverbial canary in the mine signalling the transformations to come.
Forecasters and futurists argue there are clear trends looking ahead.
I predict the death of all media futurists by December 21, 2023.
I can see a strong future for products like newspapers and magazines as the experience of a physical product will be marketed differently from how it is now. People need to be told that it is a relaxing experience compared to viewing a tablet which will feel similar to work.
As long as the publishers get this right I see a strong future.