Savage Counsel – how not to get fired

Chris Savage tackles your career and agency dilemmas in his weekly advice column.

Hi Chris,

Our agency has just been dumped by one of our key clients. They gave us the whole ‘it’s not you, it’s us’ break-up speech and now we’re wondering what we did wrong. In your experience, what are the major reasons clients have fired you?

Nothing hurts more than losing a client, particularly one you fought so hard to win in the first place. Yet the reasons for getting fired are usually quite simple and boil down to one of these five major mistakes. I’ve made them all, sadly. Sometimes more than once.