The General Store bolsters creative team with two new hires

Creative agency The General Store has welcomed two new team members following significant client growth and creative expansion.

Dan Li joins as art director, while Mitch Taylor joins as copywriter.

(L-R): Mitch Taylor, Marcus Tesoriero, Dan Li

The pair most recently worked at indie creative agency, The Royals.

Li and Taylor will report directly to chief creative officer, Marcus Tesoriero, who said: “Ambition and drive can’t be taught, and these guys have it in spades.

“I’m looking forward to doing some great work with them – the kind that only The G Store is famous for,” continued Tesoriero.

“Plus, they’re already immersed within our G Store workplace culture. Like a well-loved celebrity couple, we’ve nicknamed them ‘Dammit’.”

During their time at The Royals, Li and Taylor worked with clients including Coopers, Deliveroo and Koala.

“It’s exciting to join Marcus and the team at The G Store. We can’t wait to continue learning, get stuck in and create some industry-renowned work,” said Taylor.

Li added: “This is such an amazing opportunity for us. The agency is so unique and it’s absolutely firing at the moment.

“We want to create some amazing work here to get some big wins on the board – and if I can get my hair looking half as good as Marcus’s, that will be a bonus.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.