Australians love to explore streaming content – but get impatient easily

Darcy Song

July 7, 2023 10:20

Australians are most likely to seek out trending shows when they don’t know what to watch. However, research shows they are also easily frustrated when they don’t find it within a few minutes.

A global report by Samsung Ads found that six in ten Australians (61%) who use streaming services discover content via the ‘Trending Now’ row, benchmarked against a 41% global figure.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.