The greatest benefits of sport sponsorship lay beyond the TV broadcast

Sport broadcasts may bring mass exposure for sponsors, but Fergus Watts, a panelist at yesterday’s Mumbrella Sports Marketing Summit, argues the greatest benefits for marketers lie away from the TV.

The latest round of broadcasting deals only highlight how emotionally engaged Aussies are when it comes to their favourite sports.

As marketers, our job is to commercialise brand assets, create brand equity, deliver real commercial outcomes to our clients whilst providing value to the community. And sport provides a rare opportunity to deliver it all.