Guardian News and Media have signed a three year partnership with content discovery platform Outbrain, to provide paid content recommendations across its network, Mumbrella can reveal.
The partnership will be rolled out across The Guardian Australia and will see Outbrain be the sole provider of paid content recommendations.
Speaking to Mumbrella, Ayal Steiner, general manager, Australia & New Zealand at Outbrain, said: “The Guardian is an amazing publisher with a fantastic local reputation and in the Australian market it is a very important publisher. So when The Guardian went through a careful selective process to decide on their partner and eventually chose to work with Outbrain, that’s a milestone for us.”
Outbrain will be rolled out across The Guardian Australia mobile site and the mobile app with Steiner saying this “creates a richer environment for anyone using Outbrain to promote content because now they’ll start getting their content discovered by mobile audiences on The Guardian.”
Steiner said the process to select Outbrain was a global process managed out of the UK and comes two years after The Guardian launched in Australia.
Tim Gentry, global revenue director at Guardian News & Media said in a statement: “We’re very pleased to be working with Outbrain to deliver paid-for content recommendations. Their strong global network, service levels and cutting-edge technology made them the right choice of partner for us.”
For Outbrain the deal follows on from it signing a partnership with Dentsu Aegis in June.