Leo Burnett refreshes Suncorp Insurance campaign for protecting Queensland homes
Leo Burnett has launched the latest iteration of Suncorp Insurance’s campaign aimed at protecting homes across South East Queensland, the Resilience platform.
Called ‘If your home could talk’, the campaign aims to make homeowners think differently about how to protect their homes from extreme weather events, encouraging building resilience into their homes before another disaster comes.
The campaign’s first phase focuses on people’s properties, families, and the connection people have with their homes.
“We love our homes because they form such a large part of our life experiences, and they protect us. In return, we must protect them,” Suncorp EGM brand and marketing Mim Haysom said.
“Whilst South East Queenslanders are alert to the danger of bigger, more impactful weather events, we needed to get them to start changing their behaviour to prepare rather than just react.”
Suncorp’s Resilience platform was first launched with the One House to Save Many initiative in 2021, where the insurer also partnered with Glue Society in addition to Leo Burnett. It involved the design and testing of a prototype home that is fire, flood and cyclone-resistant with the help of James Cook University, the CSIRO and Room 11 Architects.
Last year’s campaign, Resilience Road, focused on what homeowners can change to their homes to help protect from climate disasters.
“At Suncorp, we have committed to Resilience as a long term platform as the basis for our business with bespoke product features and by leading the conversation with governments, partners, academics, industry, emergency services and community groups,” Haysom added.
Leo Burnett executive creative director Andy Fergusson said: “We’re thrilled to launch the latest chapter in the ‘Resilience’ journey for Suncorp. Sitting alongside previous brand acts like ‘One House’ and ‘Resilience Rd’.
“We believe that our homes are one of the most important characters in our lives. They silently share our most joyous and intimate moments. But that silence means we often take them for granted, neglecting our home’s needs in the face of the ever-worsening effects of climate change. We hope this campaign will challenge Australians to think differently about the role homes play in their lives.”
The campaign will run in Queensland across broadcast, outdoor, social and digital. It also includes an updated version of the online resource Resilience Hub. ‘If your home could talk’ will continue to be rolled out over the coming months, with product stories, retail and a digital utility.
Credits:
EGM Brand & Marketing: Mim Haysom
Head of Mass Brands & Sponsorships: Rapthi Thanapalasingam
Manager, Marketing Suncorp Insurance: Travis Hughes
Marketing Lead, Suncorp Insurance: Jade Thomas
Marketing Specialist, Suncorp Insurance: Yvette Braybrook
Manager, Suncorp Group Content & Personalisation: Ashika Naran
Suncorp Content Lead: Kat Pope & Lyndall Theodore
Creative Agency: Leo Burnett Australia
National Executive Creative Director: Andy Fergusson
Group Creative Director: Bec Johnson-Pond
Associate Creative Director: Marijke Spain
Copywriter: Michael Dawson
Art Director: Jim Walsh
Copywriter: Dan Obey
Chief Client Partner: Amanda Wheeler
Senior Business Director: Shae Jones
Business Manager: Armani Naish
Chief Strategy Officer: Catherine King
Strategy Director: Abigail Dubin-Rhodin
CX Strategy Director: Kate Horvath
National Experience Design Director: Chris Jovanov
Social & Content Lead: Irnin Khan
Content Manager: Nick Savvas
1:1 Connections Lead: Gabrielle Joassard
1:1 Strategy Director: Claire Webber
Producers: Nara Lea
Multimedia Studio Manager: Dan Crozier
Digital Design: Janifer Wong
Digital Interface Developer: Keong Seet
Production Partner: Hogarth
Senior Editor: Aleks Manou
Senior Designer: Brenton Parry
Editor/Animation: Hernan Vulliez
Senior Producer: Tania Templeton
Junior Producer: Chelsea Higgs
Production Coordinator: Kayleigh Hutchinson
Production Company: Good Oil
Director: Adam Gunser
Executive Producer: Juliet Bishop
Head of Production: Chana McLallen
DOP: Sam Chiplin
Art Director: Andrei Meintjes
Wardrobe: Bea Berry
Edit House: The Editors
Editor: Mark Burnett
Post Producer: Liv Reedy
Colourist: Fergus Rotherham
VFX House: Fin Design
Online Artist: Mikey Brown
Post Producer: Emily Newbould
Music & Sound Design: Massive Music
Photographer: Kenny Smith
Producer: George Saada
Media: OMD
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