The Hallway wins $15m InsuranceLine

The Hallway has emerged the winner of a competitive pitch for TAL Direct brand InsuranceLine, displacing incumbent The Works.

The account is estimated to be worth around $15m.

Liz Walden, general manager, marketing, said in a press release: “It’s an exciting time for InsuranceLine. We need to be working with an agency partner that has the smarts and the creativity to enable us to deliver on our vision.  The Hallway nailed the thinking during the pitch process. We can’t wait to see our next campaign in market.”

Jules Hall, managing partner at The Hallway, added: “With so much financial services experience in the agency it’s particularly pleasing to be teaming up with InsuranceLine, helping them to take their brand to greater success.”



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