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The Hallway’s Chris Murphy appointed head of creative for G Squared

Former general manager of The Hallway, Chris Murphy, has joined digital consultancy G Squared to launch a performance creative division.

Announced on Wednesday afternoon, G Squared said the move was made due to growing demand from clients.

“As media evolves and client requirements change, delivering high-impact creative which is iterative, scalable and drives results is no longer a nice to have, but essential for strong returns on marketing investment,” George Photios, co-founder and director of performance, G Squared, said.

“We’re delighted that Chris, with his extensive agency and brand experience has joined G Squared to build this new offering and ensure our partners realise their business growth targets.”

Chris Murphy

Murphy has worked for a number of creative agencies in both the UK and Australia during his decade-long tenure, including Saatchi and Saatchi London, Wunderman Thompson, BWM Dentsu, and Grey London.

During his four years at The Hallway, Murphy set up the agency’s performance arm before becoming general manager, working with clients such as BINGE, GWM Haval, and Tourism Fiji. 

In 2022, he was accepted for the highly prestigious Marketing Academy, is an UnLtd Ambassador for Good, and was named an Emerging Leader in 2021. 

On his appointment, Murphy said: “Clients need work that works in this economy. They need to see it make a difference with immediacy and have the ability to optimise campaigns in real time. Laser-focused performance creative campaigns are now critical and I can’t wait to get stuck in and start this exciting new chapter of my career.”

Murphy also runs ‘Sh*t. What now?’ a YouTube channel to help young people who wish to pursue a career in advertising. 

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