The Heart Foundation and News Corp target ‘Australia’s worst serial killer’
The Heart Foundation and News Corp have leveraged Australia’s fascination with true crime to launch an editorial advocacy campaign targeting “Australia’s biggest serial killer”, heart disease.
Titled ‘Serial Killer’, the campaign aims to highlight the “criminal” behind 51 deaths per day and includes a four week campaign spread across print, digital and TV.
The cover of the Sunday Telegraph
and loved it.
Lazy. Forgettable. Trivial.
I thought Havas were appointed to the Heart Foundation?
Is this their handywork?
Hope not – it’s very average.
Could u expand on your comments as u just seem bitter and this work seems excellent??
I thought it was great – grabbed my attention and I actually read all the copy. I think it was a great way to do something different and break though the clutter, especially as there are so many different health organisations trying to gain awareness and cut through. The facts came through crystal clear. Having lost someone to heart disease it was refreshing to see such an innovative way to get the message out there.
This is actually good. Will certainly boost the awareness and conversation of a huge issue. I personally don’t like the execution but I imagine that news corp is spot on for those most likely at risk
Hi @ Hi Meh
Sorry for delay…was busy being fabulous.
And sorry i have an opinion. And have to explain it to you.
Lazy:
Copied this.
https://stoppress.co.nz/news/barnes-catmur-friends-re-imagines-heart-disease-serial-killer
Forgettable:
Leverages other equity
Trivialises:
This is a human condition not a Crime.
2 cents well spent