THE ICONIC creates new masterbrand after rocky start to the year

February 19, 2024 10:08

Australian and New Zealand fashion and lifestyle retailer, THE ICONIC, has launched a new brand platform to reignite the brand after its customers fell victim to hacking attacks earlier this year, via Dentsu Creative.

The new brand campaign showcase the company’s fresh brand purpose: ‘Creating a better way for people to shop’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.