The Iconic dumps PR team

Online shopping website The Iconic has laid off most of its PR team among wider cost cutting moves.

At least three positions have been scrapped, with Angela Khoudair  staying on as the sole PR  representative.

The news emerged in a parting email to media contacts from head of PR and publicity manager Catalina Romano, who revealed that she had lost her job along with Tisha Tryens and Emma Street.

Romano wrote: “Hi All, Happy Friday!  Just a quick email to say I will no longer be the Head of PR at THE ICONIC after today. Sadly, the time has come for me to move on and consequently there will be no more PR department with Tisha and Emma also moving on.  Angela Khoudair will stay on as PR manager so please liaise with her directly for any PR requests until further notice. It’s been a pleasure to work with you and please keep in touch.”

Khoudair has previously worked at Sweaty Betty as a publicist and has been with The Iconic since April last year. She could not be reached for comment at the time of posting. Romano told Mumbrella she was unable to comment.

The Iconic has been ramping up its marketing including a TV ad featuring the Bondi Hipsters.



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