The Iconic dumps PR team
Online shopping website The Iconic has laid off most of its PR team among wider cost cutting moves.
At least three positions have been scrapped, with Angela Khoudair staying on as the sole PR representative.
The news emerged in a parting email to media contacts from head of PR and publicity manager Catalina Romano, who revealed that she had lost her job along with Tisha Tryens and Emma Street.
I had the previledge to get to know Catalina and Tisha. Great people and outstanding professionals. I’m sure they’ll have no problems landing a job soon. My best wishes to both of them. Stay strong.
You guys should dig deeper. They laid off tons of people. Like 20%. Including all of PR, some of online marketing, all of offline marketing, a bunch of IT, buying and ops. They’re a financial basket case. mismanaging cash. misrepresenting every detail you can think of to the media, their investors, the employees. It’s not pretty. There’s more to come, that’s for sure.
You can tell by the stock on the site they are not doing well, the styles are not current, no new stuff is being putup, it has the feel of bargain basement, cheap uncomfortable shoes, very bad styling…etc, they will go bankrupt if their products aren’t up to scratch. And I can’t see that happening anytime soon.