THE ICONIC’s latest ‘Got You Looking’ campaign enlists five superstar Aussie athletes

THE ICONIC has enlisted five groundbreaking athletes to star in the latest iteration of its ‘Got You Looking’ ad campaign. The athletes include Rachael Gunn, Rohan Browning, Rheed McCracken, Calab Law and Alexa Leary.

The announcement:

Australia and New Zealand’s leading fashion and lifestyle platform, THE ICONIC, has joined forces with five iconic Aussie athletes – Rohan Browning, Rachael Gunn, Calab Law, Alexa Leary, and Rheed McCracken – in the latest instalment of its ‘Got You Looking’ campaign.

Much like THE ICONIC itself, each of the incredible athletes have turned heads over the past few years with unique stories and sporting moments that have ‘got us looking’ – and now, Australia is looking again as these new icons of Aussie sport set their sights on the 2024 Paris Olympics and Paralympic Games.

Throughout the campaign, THE ICONIC will share Rohan, Rachael, Calab, Alexa and Rheed’s extraordinary stories, including their triumphs and challenges, and how comfort, style and confidence play into their sporting lives.

Jere Calmes, chief executive officer at THE ICONIC, says, “THE ICONIC is known for doing things that turn people’s heads – much like these five iconic athletes who have set their sights on Paris to represent Australia on the world stage. We are absolutely privileged to be working with them.”

Joanna Robinson, THE ICONIC’s chief marketing officer added: “For us, this iteration of ‘Got You Looking’ comes at an incredible time in THE ICONIC’s journey as we continue to create a better way for our customers to shop. This campaign represents everything THE ICONIC stands for – confidence, style and empowerment – and we wish Rheed, Rachael, Calab, Alex and Rheed the very best of luck for the coming months.”

THE ICONIC ‘Got You Looking’ – Who are Sport’s Next Icons?

Who: Rohan Browning (bio)

Sport: Athletics (100m)

Why: Known as ‘The Flying Mullet’, Rohan Browning is one of Australia’s fastest men with his sights firmly set on qualifying for the 100m in Paris.

Who: Calab Law (bio)

Sport: Athletics (100m/200m)

Why: Queensland Indigenous sprinter, Calab Law, is one of the youngest athletes to hopefully join the Olympic team and just this month took out Gold for 200m at the National Championships.

Who: Alexa Leary

Sport: Swimming (100m Freestyle)

Why: In 2021, Alexa suffered life-changing brain injuries as a result of a serious cycling accident. Three years on, after learning to walk and talk again, she is looking to qualify for the 2024 Paris Paralympics.

Who: Dr. Rachael Gunn

Sport: Breaking

Why: As Australia’s first – and only – female breaker to debut at the Paris Olympics in the brand new Olympic sport, Rachael Gunn (‘Raygunn’) will also be one of eight female breakers competing in the sport. Rachael also holds her PhD in Cultural Studies and is a lecturer at Macquarie University.

Who: Rheed McCracken (bio)

Sport: Athletics

Why: 5 x Paralympic medalist, Rheed McCracken, is one of Australia’s fastest wheelchair racers and launched his Paralympic campaign at the National Championships just this week. Rheed also modelled for THE ICONIC in our 2020 Annual Runway Show, ‘Runway Everywhere’ (which was a digital version of our show during the COVID lockdowns).

You can now see the full campaign on site at THE ICONIC at https://www.theiconic.com.au/got-you-looking/, where each athlete also has curated their own style edit for customers to shop. The campaign will live across THE ICONIC’s owned, earned and paid channels.



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