The Idea Shed wins liquor group account

February 14, 2023 5:02

The Liquor Marketing Group (LMG) has appointed independent creative agency, The Idea Shed, following competitive pitch.

LMG is Australia’s largest membership-owned retail liquor group, representing more than 1,400 independent liquor stores under the Bottlemart, SipnSave and Harry Brown brands.

The Idea Shed will be responsible for repositioning LMG’s brands and launching an integrated brand campaign along with an ongoing full service creative remit for their largest brands Bottlemart and SipnSave.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.

Topics

Bottlemart Liquor Marketing Group LMG Sipnsave The Idea Shed

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The Idea Shed wins liquor group account

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