The IMAA launches campaign to promote indies to marketers

The Independent Media Agencies of Australia (IMAA), has launched its own campaign to promote the benefits of indies to companies and marketers nationally.

The multi-channel campaign will run for eight weeks across radio, TV, out-of-home, digital and print, with partner organisations having contributed in excess of $2 million in advertising support.

IMAA general manager, Sam Buchanan, said: “The IMAA is a body of advertising professionals, formed by the most respected independent media agencies in Australia. This campaign is about promoting the consolidated expertise and leadership our members can offer, and getting the indies front and centre for businesses looking to work with an elite group of advertising specialists.”