The Inspired Unemployed returns to launch Tradie’s body wash

Following the launch of its range of body sprays, Tradie and The Inspired Unemployed have returned to reveal the brand’s new body washes.

The Inspired Unemployed’s Matt Ford and Jack Steel share a bath together to launch the new products. The body washes are the latest addition to Tradie’s range that includes underwear, clothing for infants and workwear.

Tradie founder, Ben Goodfellow, said: “We had a lot of fun coming up with these spots. Basically nothing is off limits with these guys­—they just kept injecting their own unique brand of humour into what were already pretty funny scenarios and the results are exactly what we were looking for.”

The campaign was created by The Incubator. Creative director, Kyran Docker, commented: “Given all the heaviness of the world right now, it’s been great to produce some lighthearted spots that don’t take themselves too seriously and just put a smile on your face.”

Ford and Steel’s The Inspired Unemployed social media accounts have gained 435k followers on Tiktok and 370k on Instagram in the last 18 months. They have also collaborated with Fendi, GQ and the Aria Awards.

Tradie also frequently works with former Bachelor and rugby union player, Nick Cummins.

The campaign will kick of on TV on 16 August.


Client – Tradie
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Alison Rentoul

Production Company – Plot Media
Producer – Virginia Kay
Director – Nicholas Clifford
DP – Max Walter
Editor – Luke Dickinson
Colour Grade & Online – Manimal Post
Sound Design – Dead On Sound


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