‘The IONIQs become a symbol of optimism’: Hyundai and Innocean play with light patterns in new spot

November 27, 2023 9:23

As the electric vehicle (EV) market continues to grow, Hyundai is showcasing its IONIQ range, teaching Aussies how to move into the electric era, via a campaign from Innocean Australia.

The brand platform, ‘Tomorrow looks good’, aims to offer a positive outlook on the future, according to Hyundai.

Innocean collaborated with Scoundrel director James Dive on the campaign, to develop a new visual aesthetic, with LED light bars powered by IONIQ.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.