F.Y.I.

The Lab announces team expansion with bolstered analytics and behavioural science capabilities

The Lab is expanding its team with experts in digital/quantitative analytics and behavioural science.

The announcement:

Leading independent insights and strategy agency, The Lab, is thrilled to announce the expansion of its team, aimed at bolstering its expertise in Behavioural Science, Quantitative and Digital Analytics. Rising stars in their respective fields, these new team members bring diverse backgrounds and skillsets.

Olivia Hendy joins The Lab as behavioural strategist with over five years of qualitative and quantitative research experience. Previously recognised as a nominee for Young Researcher of the Year by The Research Society, Olivia brings a rich knowledge in developing effective strategies to drive growth and behaviour change.

Clodagh Fullston also comes on board as quantitative strategist. With experience in advanced analytic methodologies, Clodagh has an exceptional talent for uncovering compelling human narratives within complex data sets. Her role marks an exciting expansion for The Lab’s recently established Quantitative team.

Josh Griffiths also joins The Lab as a strategist. With a background in social strategy and digital analytics, Josh brings a unique and modern perspective on online discourse, adding a diverse lens to how The Lab studies and understands people.

Neale Cotton, CEO of The Lab, said, “At The Lab, we love finding young talent who have new perspectives on people, brands and culture. We’ve recently embarked on a strategic expansion where we’ve welcomed a myriad of specialist skillsets to our team. Olivia, Clodagh and Josh bring exceptional talent that will further enrich our ability to understand people through diverse methodologies.”

Cotton added, “With our expanded capabilities, we are more equipped than ever to uncover new layers of human insight and unparalleled audience connections. This evolution solidifies The Lab’s position at the forefront of insights and strategy.”

Source: The Lab

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