The Laptop Initiative calls on agencyland for help

July 8, 2024 9:11

The Laptop Initiative and TrinityP3 are urging agencyland to repurpose laptops they no longer need, with new creative from Hook Creative Studio designed to get the word out.

Every three-four years, corporate companies and agencies replace their laptops. So, every year, perfectly-usable laptops are removed and sent to landfill, while large groups of vulnerable people in need are without access to devices or internet that enables modern life.

4 million laptops are sold in Australia each year, and a large percentage of those end up in landfill. Only 10% are recycled.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.