The leadership crisis: comms lessons from Malcolm Turnbull

As Scott Morrison settles into his new role, much can be learned about how not to manage a crisis from his predecessor, argues Peter Wilkinson.

In both crisis management and change management, flip-flopping on a strategy is a no-no.

The Turnbull’s failure to unite his party has been a central theme of his leadership from the start. History will not remember this period of Australian politics well.

We can learn a lot about leadership and reputation management from studying politicians, because the decision-making is visible. Proof-in-point is looking back at Turnbull and the NEG – a classic case of change management failure, which requires a clear direction for others to follow.

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