The Lifestyle Channel signs Donna Hay

Food personality  Donna Hay is to feature in a new series on The Lifestyle Channel, owner XYZ Networks has announced.   

The announcement:

XYZnetworks’ The LifeStyle Channel today announced that it has signed Australia’s leading food editor and best-selling cookbook author Donna Hay for a 13-part, half-hour series that will be seen exclusively on the channel early next year.

Produced by FremantleMedia Australia for The LifeStyle Channel, the new series Donna Hay – Fast, Fresh, Simple is Donna Hay’s first television series and will reveal what makes her recipes, books and magazine so loved.

“Donna Hay has redefined food in this country. Her food isn’t just delicious, it’s always visually appealing and to see that come to life in this television series is so exciting,” said Nicole Sheffield, General Manager, LifeStyle Channels.

“We pride ourselves on bringing our viewers the best lifestyle content from around the world along with the best talent. We have been talking with Donna for some time about developing a series together and we’re thrilled that her first television series is for The LifeStyle Channel.”

Donna’s simple and style-driven approach to food is reflected in her award-winning cookbooks. She has sold more than four million copies worldwide, set the benchmark for food publishing and inspired a whole new generation of cooks.

“I’m so excited to be bringing the world of my books and magazine to life. This show captures my philosophy on cooking. It’s about sharing my secrets and showing you how to get all the flavour without the fuss to create dishes that are achievable, look good and taste great,” said Donna Hay.

Donna Hay – Fast, Fresh, Simple will showcase the natural charm and passion Donna brings to the world of cooking. A relaxed and composed cook, Donna loves to share her tricks and tips of combining fresh and pantry ingredients to create fast and simple dishes that are presented with her signature style.

“Donna is a wonderfully gifted woman. She holds an iconic place in the Australian food and entertainment landscape,” said Ian Hogg, CEO, FremantleMedia Australia.

Donna Hay is the editor-in-chief of donna hay magazine, best-selling author of 18 cookbooks, newspaper columnist, creator of homewares and a food range, shop-owner of her first general store in Sydney and working mum with two beautiful boys.

Donna Hay – Fast, Fresh, Simple is being shot on RED, the latest in high definition, and will premiere on The LifeStyle Channel in early 2011.

Donna Hay – Fast, Fresh, Simple is a FremantleMedia Australia production for The Lifestyle Channel, available on FOXTEL and AUSTAR.

Source: XYZ Networks press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.