The Lifestyle Suite launches quarterly digital publication The Suite Life
Health and lifestyle influencer agency The Lifestyle Suite has launched The Suite Life, a seasonal magazine curated and edited by the agency’s creative GM Casey Beros.
The digital-only publication offers evidence-based, expert-led health and lifestyle content.
Beros joined the agency in 2015 as a TV presenter, producer and consultant, and was promoted to the GM of its creative arm in 2017.
“We had found a niche creating content on behalf of organisations and were getting incredible feedback from clients – so recognised an opportunity to add value to the lives of our direct audience by delivering high quality health content curated specifically for them,” said Beros.
“In a competitive market the last thing we intend to do is add to the noise. But we need to start talking about our health differently, in a way that’s entertaining as well as educational.
“We recognised that in a lot of the markets in which we play; insurance, food and beverage, pharma and so on, the bigger players tend to have assets like this that they use to engage with and lend value to the lives of their audience or members – but the smaller players don’t,” she added.
“We’ve found a way of being able to create both generic licensed and bespoke content that’s cost effective, and easy to do as a result of our internal creative capabilities as well as our incredible experts. That allows us to be a leader in health communications – both on behalf of our brand and those with which we work.”
The autumn issue features articles, recipes and health hacks from TLS’ experts, including GP Dr Ginni Mansberg, positive psychologist Dr Tim Sharp (aka Dr Happy), leading news commentator Shelly Horton and interiors expert Chris Carroll.
