The long tail is wagging the dog

Tim Burrowes

May 24, 2009 12:35

We lament the dearth (and death) of real news in the mass media: the long tail is wagging the dog. All those little media outlets – or weblogs, as we used to call them – are creating enough noise to get the broadsheets worked up.

James Welch on the Kings Cross ‘wog’ witness

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.