AI and art combine to continue magic in latest Coca-Cola spot

September 7, 2023 10:00

Coca-Cola Australia has launched a new global campaign, ‘Masterpiece’, building on its existing ‘Real Magic’ brand platform.

The new spot encourages generation Z audiences to take a break from their busy lives and enjoy ‘the magic of the moment’ with a refreshing Coca-Cola.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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AI and art combine to continue magic in latest Coca-Cola spot

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