The Masked Singer jumps 14% on second outing, helping Ten to a rare win

Ten’s The Masked Singer has bucked the trend of shows shedding viewers after their premiere, with last night’s second episode bringing in 818,000 metro viewers. This jumped to 942,000 for the ‘Reveal’ segment at the end of the show.

The ‘Reveal’ segment was up 14% on Monday night’s premiere figure of 823,000.

It was, however, facing far less competition. On Monday evening, The Masked Singer was up against the finale of Nine’s Australian Ninja Warrior, and Seven’s Farmer Wants A Wife.

Last night, Nine screened a repeat episode of Paramedics at 7:30pm, bringing in 407,000 – where as Monday Night’s Ninja had 1.199m for its final segment.

And Seven had America’s Got Talent in the prime spot, bringing in jut 296,000 metro viewers, compared to 696,000 on Monday night for Farmer.

This mean’s the ABC’s line-up of 7.30 (583,000) and Anh’s Brush With Fame (710,000) – was the second most-watched prime-time programming last night.

With the addition of regional viewers, The Masked Singer climbed to 1.129m, while the final moments had 1.315m. ABC’s 7.30 had 860,000, and Anh’s Brush With Fame 986,000. Paramedics had a national audience of 628,000, and America’s Got Talent climbed to 468,000.

The Masked Singer on Ten also proved most popular in the key advertising demographics of those aged 16 to 39, 18 to 49, and 25 to 54. Nine News placed third behind the ‘Reveal’ and The Masked Singer’s main episode.

Later in the evening, the ABC’s Fight For Planet A: Our Climate Challenge had a metro audience of 581,000, and a national audience of 803,000.

In the news battle, Seven News topped the pile on 1.143m, ahead of Nine News’ 1.039m. Earlier in the evening, Ten’s 10 News First had 429,000, and later ABC’s news offering had 764,000.

In breakfast, Sunrise’s 286,000 in the cities and 491,000 across the country was ahead of Today’s 206,000 and 301,000.

Overall, Ten’s original 7:30pm programming helped it to a narrow primary channel win, with a share of 13.7%, over Nine’s 13.6%. Seven had 12.8%, ABC 12.1% and SBS 4.0%.

With the addition of multi-channels, however, Ten fell behind. Nine Network narrowly took the win with 21.2%, just ahead of Seven Network’s 21.0%. Network Ten had 18.8%, ABC 16.2% and SBS 6.8%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.