The Media Shop targets retail media expansion with Broadsign OOH ad platform

Andrew Banks

October 12, 2022 3:24

Broadsign, developer of out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), has partnered today to fuel the growth of TMS’ network of retail signage.

TMS is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience stores in six capital cities.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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