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The Media Store appoints Aliya Hasan as head of strategy

Aliya Hasan has been appointed as head of strategy at independent agency The Media Store where she will work alongside Monia Montefusco, head of planning and previously head of strategy also. 

Hasan joins The Media Store from a strategy consulting role at Havas Melbourne.

Aliya Hasan

Hasan has also previously worked at House of Brand Group as managing director, Vizeum as national head of strategy and UM as strategy director. Her experience as a strategist totals more than 15 years.

Hasan has worked with clients including the AFL, Asahi Beverages, and BMW.

On her appointment, Hasan said: “It’s evident that the role of media is becoming increasingly important and truly integrated solutions that genuinely motivate and drive demand are going to have to become the norm rather than the exception. To be part of a team that is consistently delivering to this model and the opportunity to evolve our product was, quite frankly, irresistible.”

Stephen Leeds, CEO at The Media Store, said: “Aliya is an experienced strategist who has an outstanding record of success including several Effie wins under her belt. She has helped both market leading brands and challenger brands alike which will make her a valuable addition for our clients. We welcome her to The Media Store family and look forward to her contributing to our thought leadership and high performance output.”

In May last year, The Media Store won Simply Energy as a client. The agency’s client list also includes Toyota, Lexus and Hino.

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