St Hugo’s first campaign with Emotive taps F1 star Daniel Ricciardo

Pernod Ricard’s wine brand St Hugo has partnered with Australian Formula One driver Daniel Ricciardo for the DR3 campaign.

The campaign from Emotive marks its first work for St Hugo after being appointed to the account last October. It launched work for fellow stable brand GH Mumm soon after the appointment in November.

Daniel Riccardo and St Hugo

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