The Melbourne Cup: 10 Play’s biggest live stream audience of 2022
Ten’s Melbourne Cup was the #1 program on Tuesday, however, it was Nine which took the overall network share win.
The race that stops the nation aired to a metro audience of 1.024 million viewers, and won all three key advertising demos.
10 Play saw the Lexus Melbourne Cup race average 152,000 live stream viewers. It was 10 Play’s biggest live stream audience of 2022.
Across the whole day, the Melbourne Cup Day reached 2.51 million Australians on Ten and 10 Play, nationally.
The Melbourne Cup race had 1.140 million metro viewers in 2020, a slight drop from 2019’s 1.441 million and a significant fall from 2018’s 1.836 million and 2017’s 1.79 million.
The Melbourne Cup Carnival – presentation this year brought in 882,00 metro viewers, followed by The Melbourne Cup – mounting segment which saw 735,000 metro viewers tune in, while a preview of The Melbourne Cup Carnival had a metro audience of 466,000.
Meanwhile, next in non-sport entertainment on Tuesday was an episode of The Chase Australia on Seven which pulled in 479,000 metro viewers, followed by the network’s Home and Away which has a metro audience of 455,000.
The Stuff the British Stole was next, pulling in 444,000 metro viewers, while a repeat of Nine’s Travel Guides aired to 437,000 metro viewers.
The #1 program on Tuesday, as previously mentioned, was Ten’s The Melbourne Cup Carnival – race, which placed ahead of Seven News with 897,000, and Seven News at 6:30 which pulled in 876,000. Nine News brought in 759,000 metro views, and Nine News at 6:30 pulled in 753,000 metro views.
Nine won the night, taking an overall network share of 30.7% over Seven’s 24.5% share, while Ten had 19% and the ABC took a 17.9% share.
Nine also won primary channel share while the top-rating multi-channel for Tuesday was 9Gem with a significant share of 7.6% thanks to the live ICC T20 World Cup match.
In the latest Daily Consolidated Total TV Report for 25 October, The Block was the #1 program nationally across linear and BVOD television, with 1.524 million viewers including 224,000 on national BVOD.
The program with the biggest uplift however was Tuesday’s episode of The Good Doctor on Seven which had a 42% uplift in overnight figures and had a total of 502,000 viewers overall and a national BVOD audience of 42,000.
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