The Mint Partners wins the public relations account for Crystalbrook Collection
Hospitality group Crystalbrook Collection has appointed The Mint Partners as its public relations agency.
The agency will be supporting Crystalbrook Collection expand across the eastern seaboard, starting out with the opening of new hotel, Bailey, in Cairns.
The Crystalbrook Collection includes the Little Albion in Sydney
The Mint Partners’ existing hospitality clients include The Ritz-Carlton, W Hotels and Peninsula Hotels.
Managing director and co-founder of the agency, Genevieve Taubman, said in a statement: “We are delighted to partner with Crystalbrook Collection and share their exciting story with Australian media and consumers. They have a pipeline of incredible projects coming to fruition all founded on sustainable tourism practices set to delight the industry and guests alike.”
Crystalbrook Collection interim CEO and group director, Geoff York, said: “It’s a perfect time to be joining forces with The Mint Partners as we continue to expand our national and regional footprint in the hospitality industry. Whilst our story started in Cairns, we are very much at the beginning of the Crystalbrook Collection journey. We’re thrilled to have MINT onboard, with their extensive knowledge and experience.”
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