The Monkeys take AdNews’ Agency of the Year honours as Sean Cummins enters Hall of Fame
The Monkeys were named AdNews Agency of the Year for 2015 after sweeping the NSW agency and Independent Agency categories, while Atomic 212 was named Media Agency of the Year.
Whybin/TBWA was named Advertising Network of the Year, and Carat won Media Network of the Year at the awards announced last night.
Clemenger BBDO Melbourne’s campaign for Bonds, The Boys, won Ad Campaign of the Year, while Media Campaign of the Year was awarded to UM and Ensemble for their work with Lego on Build Your Christmas Lego.
Sean Cummins, founder of Cummins & Partners, was inducted into the Advertising Hall of Fame.
The full list of awards:
NSW Agency of the Year – The Monkeys
Victorian Agency of the Year – Clemenger BBDO Melbourne
State Agency of the Year – KWP Advertising
Media Agency of the Year – Atomic 212 Group
Digital Agency of the Year – Isobar
Specialist Agency of the Year – Red Engine SCC
Customer Experience Agency of the Year – Isobar
PR Agency of the Year – Mango Communications
Small Agency of the Year – Maud
Independent Agency of the Year – The Monkeys
Emerging Agency of the Year – Special Group Australia
Advertising Network of the Year – Whybin\TBWA
Media Network of the Year – Carat Australia
Media Campaign of the Year – UM & Ensemble, Build Your LEGO Christmas, Lego
Digital Campaign of the Year – Isobar, UMood, UniQlo
Ad Campaign of the Year – Clemenger BBDO Melb, The Boys, Bonds
Ad of the Year – Whybin\TBWA Group Melbourne, Equal Future, ANZ
Best Use of Mobile – GPY&R Melbourne, Melanoma Likes Me, Melanoma Patients Australia
Best Use of Data – GPY&R Melbourne, Melanoma Likes Me. Melanoma Patients Australia
The Branded Content Award – M&C Saatchi, Game Of Balls, The Blue Ball Foundation
The Game Changer – M&C Saatchi, Heartbeat Lexus
The UN LTD Award – M&C Saatchi, Game Of Balls, The Blue Ball Foundation
stunning that Clems won Melb agency over Cummins and Leo Burnett. Did the judges just close their eyes and pick the first name that came to them?
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A personal highlight of the evening was the speech by Jim Kiernan for Sean. Beautifully crafted and delivered from someone who has an incisive but affectionate knowledge of Sean & also the industry he gave so much to himself. It was telling that even the rabble that constantly talk right through these sorts of events kept so quiet you could hear a pin drop. Thank you Jimmy & Sean of course for being such a strong advocate for all of us in the business. RG.
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I think Sean was great and very humble. The moment that got me…and a fair part of the audience… was him thanking his family and his ex wife. Touching and sensitive.
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