The Monkeys and Havas Melbourne among NSW Premier’s Multicultural Communications Awards winners

Havas Melbourne and The Monkeys were among the winners announced at the NSW Premier’s Multicultural Communications Awards last night.

Winning entries included reports on powerful personal journeys of refugees and marketing campaign for multicultural carers.

Havas Melbourne picked up the prize for © Photo by Salty Dingo 2018

In winning Agency Campaign of the Year for IAG and CGU, The Monkeys’ campaign portrayed migrant small business owners as distinctly Australian. The Australian As campaign, promoting CGU Insurance, reached more than 15.3 million people and resulted in a claimed 10% increase in online sales.

Havas Melbourne’s There’s a Reason campaign, aimed to help SBS recruit the best diverse talent from across Australia, won the Business Campaign of the Year prize. The six-week campaign delivered more than 2.4 million impressions, created more than 3,000 subscriptions to SBS’s job service, and saw an increase in 1,900 applications for live roles.

NSW Premier Gladys Berejiklian said: “I congratulate tonight’s nominees and winners for demonstrating excellence in multicultural communications across media and marketing.

“Multicultural communicators ensure everyone has access to information about services and opportunities to participate fully in our society.

“Communicating the successes of our multicultural society and identity is core to the success of our harmonious and socially cohesive State.”

State minister for multiculturalism, Ray Williams, said the winners and finalists demonstrated the importance of a thriving multicultural communications sector: “Multicultural communications is an essential component of any brand and business today.

“These awards set the benchmark of excellence for media and marketing professionals not only in NSW, but across the country.”

Mr Eduardo González – Cristóbal received the Lifetime Achievement Award for more than 40 years of service to the Australian Spanish community as the founder of 24-hour 7-day-a-week Spanish radio station, Radio Austral, and the first weekly national Spanish newspaper, Extra Informativo.

2018 Premier’s Multicultural Communications Awards Winners:

  • Best Radio/Audio Report: Xiao Han – 2ac Australian Chinese Radio
  • Best TV/Audio-Visual Report: Sayed Hussainizada
  • Best News Report: Iman Riman and Maram Ismail – SBS Arabic24
  • Young Journalist of the Year: Sofia Dmitrieva – RusTalk TV
  • Photo of the Year: Yusra Hadi – AMUST
  • Best Use of Digital or Social Media: Why Documentaries
  • Public Interest Award: Natalia Godoy and Soraya Caicedo – SBS Spanish
  • Alan Knight Student Award: Ella Tang
  • Publication of the Year: Indian Link
  • Lifetime Achievement Award: Eduardo González – Cristóbal
  • Agency Campaign of the Year: The Monkeys for IAG/CGU
  • AFL NSW/ACT Community Campaign of the Year: Multicultural Communities Council of Illawarra (MCCI)
  • CBA Business Campaign of the Year: Havas Melbourne & SBS

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