The Monkeys dresses man as kangaroo to stop consumers ‘being bored to death by car waffle’
A man dressed in a kangaroo outfit mesmerised by a car’s headlights is among the creative work from The Monkeys in a consumer campaign for automotive review site CarAdvice.com.au.
The campaign, The Advisors, which will run across TV, cinema, outdoor and digital, looks to illustrate the lengths CarAdvice journalists go to when they test cars.
The kangaroo commercial sees an advisor checking a car’s headlights while other spots see them testing wind deflectors and wing mirrors.
CarAdvice managing director and chief executive Andrew Beecher said: “Whilst the TVC portrays a fictional world of The Advisors, it’s not far off a typical day at CarAdvice. We obsessively test every new car that comes onto the market – every day we drive, review and rate new cars.”
He said the aim of CarAdvice is to “educate, enlighten and hopefully entertain Australian audiences”, adding that the Monkeys had “nailed” the brief with creative that is comical and which “captures the entire heart and soul of our brand.”
The Monkeys executive creative director Scott Nowell said the campaign is designed to showcase the firm’s attention to detail in an entertaining way “rather than boring people to death with car waffle”.
Credits:
Agency: The Monkeys
Executive creative director: Scott Nowell
Head of TV production: Thea Carone Agency
Producer: Melissa Petryszyn
Senior art director/copywriter: Scott Dettrick
Senior copywriter: Brandon Mugar
Managing director: Matt Michael
Content director: Emma Ashworth
Content manager: Siena Shuttler
Executive planning director: Fabio Buresti
Planning director: Michael Hogg
Production company: Goodoil
Director: Fiona McGee
Goodoil producer: Claire Richards
Post production: The Editors
Editor: Stu Morely
Sound: Songzu
Client: CarAdvice
Managing Ddrector & CEO: Andrew Beecher
Product and marketing director: Scott Davison
Marketing assistant: Kathryn Marshall
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